Regarding social media, they do not follow the rule of “different description for different media” they only have Facebook and Instagram – with 4,500 followers on Facebook and 1,376 on Instagram- And they use them only to inform people that they post a new article on their website. There is no audience engagement because the ‘likes’ on both platforms are maximum of 45- Although there are posts with more than 100- and in many cases, those people are the authors of the website while, ‘comments’ below the posts are very rare (Youth Voice, 2020). This shows that there is no clear audience that follows the website and they want to be updates of the new posts.
They did not have Twitter, TikTok or any other social media platform in order to increase the engagement with the audience and advertise themselves. The general vibe of the website is that they do not have a strong social media team and that social media in general are not that important.
References:
Youth Voice. (2020). Youth Voice – Youth Voice GR. [online] Available at: https://youthvoice.gr/
Marietta's thoughts 